Do we REALLY know our target audience or are we going with the flow of what makes you sales?
Target audience is the is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother's Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves.
READ IT AGAIN… Let it soak in, analyze it, and read it until you understand it… Still needing a break down for “TARGET AUDIENCE TIPS FOR DUMMIES?”
Hey, Listen I am not calling you a dummy… I am just going to Dumb it down for you…
Target Audience for Product Base Business Owners Tips:
For example, if you have a SaaS product that helps IT professionals manage file-sharing across mobile devices, your target audience might look something like this:
·IT Directors with 10+ years of experience working in IT at enterprise firms
·Most likely men. who are married with 2+ kids.
·Spends downtime on Reddit and Twitter
·Biggest pain point – how manual and time-intensive the current file-sharing processes are.
You are building a PROFILE of your ideal client that will fit into your solution formulator of resolving their pain point.
Solution that your company produce is a FASTER app or software for file -sharing in a shorter amount of processing time than any other competitor on the market.
#2 For example, if you have a course that helps Startup Coaching Business, produce their own course and reach clients from over the nation virtually your target audience might look something like this:
·Startup Coaching Business
·Most likely women. who are married with 2+ kids.
·Spends downtime on YouTube or Google
·Biggest pain point – how to build a profitable online coaching course with my own niche
Solution your company will produce an interactive course with step-by-step modules on how to create lucrative courses with catchy pain point subjects that can be turned into more than one online course that is align with any Startup Coaching Business.
Profile your ideal client base off your expertise of solving an identified pain point.